Found it from a Nokia's ad, voiced by Gary Oldman - thought it's good to share.
1. A catchy score
2. A spectacular location
3. Dramatic lighting
4. Compelling dialogue
5. Love
6. Conflict
7. Mystery
8. Drama
9. Witty one line
10. Special effect
11. A chase sequence
12. Clear direction
13. An underlying message
14. And a leading man/woman
15. And "Cut!"
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