Good depiction of how Sandisk's pendrive can store huuuuuuuuge information.

Simple and met the purpose :)

Not applicable for Malaysia - but maybe applicable for wet roads?

That's a good way to tell people to 'socialise more'

Need me to say more? With Polo - the mint with a hole - it'll be cool and refreshing.

Nice use of the hole ;)

Steam -> Train


One of child's toy - Telephone


Franklin's kite test -> Electricity

I seriously like the HP Mini's latest ad:
Presentation - of those simple but a bit retro style
Tag line - Great Ideas Start Mini

And of course, how it links those great invention with the small things/test in the first place.

Need me to say more? :P

I like how they look - it's an effective approach to express the 'grip'

Though it's a good approach to reflect the alzheimer patient's situation, but I doubt it'll be that effective.

If you feel cold, this is exactly the ad you need to watch!!

Epica Awards 2009
Non-alcoholic drinks category, Gold medal
Agency (& City): Ogilvy France (Paris)

It's simple, low (or no) cost but funny ad - FYI, the guy is doing the 'imaginary ski'

Epica Awards 2009, Alcoholic Drinks category
Bronze medal
Agency (& City): Demner, Merlicek & Bergmann (Vienna)

I like this low cost, effective but imaginative ad :)

Epica Awards 2009, Parmalat Low Fat Milk, "Trailer"
Dairy Products category, Gold medal
Agency (& City): Publicis Milan Srl

Although one fact isn't correct (that football was invented by English),

It's interesting to see French "praising" the English.

Epica Awards 2009,
Food category Gold medal
Agency (& City): FRED & FARID PARIS

I like it cos it's cute and it's a Beatles' song!

Alcoholic Drinks category
Bronze medal
Budweiser, "Lyrics"
Agency (& City): DDB LONDON

An effective way to show that Aspirin and let you 'see the light at the end of the tunnel'

Toiletries & Health Care category - Gold
Tunnel, "Aspirin Tunnel"
Agency (& City): BBDO Duesseldorf

Interesting way


To make use of set theory


And inform you that they'll cover you for such an incident

Financial Services category - Gold
DEVK insurance, Set Theory "Coincidence", "Security guy" & "Driver"
Agency (& City): Grabarz & Partner (Hamburg)

Be it fixing the cowbell


Cleaning the mountain

Ironing the flag.. (this one made me laugh)

That's what Swiss would do to welcome the tourists... ya right :P

Transport & Tourism category - Bronze
SWISS TOURISM, "We'll Do Anything" Campaign
Agency (& City): SPILLMANN/FELSER/LEO BURNETT, Zurich

A creative way


to make use of barcode

to symbolise their food.

Just like barcode, McDonald's seems like .. part of our life too?

Quite sickening to think of that, in details, sometimes.

Food category - Bronze
McDonalds, "Barcode" Campaign
Agency (& City): Heye Group GmbH

This year's Epica Award is short of excitement - it didn't have much 'wow' factor as last year's

Film ad of the Year: T-Mobile - "Dance"
Agency: Saatchi & Saatchi, London


The "Flash mob" concept is cool (lots of practices need to be done, of course), but somehow I don't find it that amazing



Press ad of the Year: Dank! - "Torn"
Agency: DDB&Co. Istanbul




It's a good (& getting attention) way to show the 'discounted' item - not bad :-)



Outdoor Ad of the Year: Citroёn, "Cornering Lights"
Agency: Euro RSCG Düsseldorf

I find this one cool - cornering light + Citroёn logo - couldn't be better!

An Audi R8 with the garage door opened? To show off? Not really.. :)

Agency: Lowe Roche, Toronto
Associate Creative Director: Sean Ohlenkamp
Copywriter: Daniel Bonder
Art Director: Chris Hobson
Photographer: Todd Mclellan

via adgoodness

The blinking light represents the pimple

Agency: Ogilvy & Mather Makati City, Philippines
Creative Director: Lito Gemora/James Bernardo
Copywriter: Mark Ibaviosa
Art Director: Alnair Langkay/Ria Ocampo

via adgoodness