Bad rebranding, period.
I felt Pepsi had done a terribly wrong move.
Are they trying to position themselves as superhero? (ya, you can put that logo on your t-shirt and start acting as Pepsiman)
(Oh, I'm a fan of Coke, btw)
It reminds me of this:
A rebranding that made itself looks like another superhero or detergent brand.
HP Ultra Concentrate Detergent, anyone?
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