This year's Epica Award is short of excitement - it didn't have much 'wow' factor as last year's

Film ad of the Year: T-Mobile - "Dance"
Agency: Saatchi & Saatchi, London


The "Flash mob" concept is cool (lots of practices need to be done, of course), but somehow I don't find it that amazing



Press ad of the Year: Dank! - "Torn"
Agency: DDB&Co. Istanbul




It's a good (& getting attention) way to show the 'discounted' item - not bad :-)



Outdoor Ad of the Year: Citroёn, "Cornering Lights"
Agency: Euro RSCG Düsseldorf

I find this one cool - cornering light + Citroёn logo - couldn't be better!