Title: Dot
Agency (& City): Irish International BBDO
This Guinness ad is awesome! If you see how the dot evolves - that means there were a lot of idea behind the ad.
It's fun to watch.
Title: Kelda / Arla, "Struggle"
Agency (& City): WatersWidgren\TBWA
I like the smooth editing of the ad. It's intelligent and that's what made the ad continuous and interesting.
For some section I had to watch a few times to understand it.
It's a heartwarming ad, I guess?
Title: Volkswagen Polo, "Dog"
Agency (& City): DDB London
This is the Epica Award 2008 Winner.
I think this is a better deserved winner than last year's.
Yup, a product that makes you confident will be a good product - this ad made a good point/brand image of itself.

Verdict: Have some laugh even though you can't really get the logic.
Logic seldom appears in cartoon - that's what made it special.
That's the first thing you should not have when you watch cartoon.
This cartoon tells how a group of animals escaped the zoo and returned to Africa - and found themselves fell in love with it.
While the story isn't funny thru out the whole movie, but sometimes it still is.
Have some laugh, especially if you are stressed out of work :-)
Rating: 6/10
P/S: Of all the characters, I kinda like Julien. (voiced by Sacha Baron Cohen - better known as Ali G or Borat)
I visit this restaurant like... once a month, at least.
Reason being it's the nearest restaurant to get the fresh Japaneses food.
However, not all the food in this restaurant are nice - some even think it's pricey.
I'll give a quick review. Red being recommended, and blue being "You may give it a try"
Sashimi - RM39.00
Thick-sliced and fresh - trust me, it's worth the price :)
Sushi set - RM31.00
Fresh sushi (two egg sushi were hidden behind the "leaf")
Shabu shabu (pork) - I forgot the price
Not salty as the Chinese steamboat - it's in kinda different league. Me and my sister like it.
Katsu Curry Rice + Miso soup - RM25.00
A typical Japanese curry rice - which tastes a bit like Maggie curry :-)
Spider roll (8 pieces in total) - RM31.00
The sushi at the side are so so
But the soft shell crab are up to standard and you'll definitely feel full after eating all 8 pieces. :)
I'd like to try just the soft shell crab next time.
Other things like Unagi set and Nanban chicken set are also worth the try.
Don't try the don (the rice in the stone bowl). I find udon so so, and the garlic fried rice a bit too salty
For the direction to this restaurant, you may refer to my previous post.
Overall, I'll give this restaurant a rating of 7.5/10
P/S: You may find the price expensive - but they don't charge govt tax + service charge :)
For the deposit paid, I will send email to everybody on the details.
Name list:
1) Sarah Tan Chew Ming
2) Trevor Thum He Lin
3) Betty Phoo Pik Shan
4) Low Kok Hooi
5) Wong Chow Hoon
6) Chan Suk Inn
7) Wong Fui Han
8) Leong Benn
9) Ong Kuan Yew
10) Wong Siew Kee
11) Siew Cheau Sheang
12) Chun Hung
13) Alex Tang
14) Emily Chin Ee Ming
15) Samantha Kui Jia Huey
Epica Awards, an award ceremony for advertising will publish the finalists in the end of this month.
I recalled some of last year's finalists and picked some of the interesting videos - hope you'll enjoy :-)
Essay About the Future (Telenor 3G advert)
Small Engineer (Hydro advert)
No Backseat (SmartforTwo advert)

Verdict: A Bond movie that reminds you of the previous classics - but not enough to make a classic of its own
I thought of two movie-series when I watched this movie - Bourne series and previous Bond classics such as From Russia with Love, On Her Majesty's Secret Service, Goldfinger (on how the Bond girl died) and Octopussy - but it isn't greater than any mentioned.
The movie didn't offer much twist, and the biggest let down is that Bond had very few gadgets to show off ("gadget" is one of a main reasons why I love Bond series) - but it's understandable since he's suspended from service.
Action wise, it was not as packed as Bourne Ultimatum, which I watched last year. The reason why I put the comparison was because both of them are caught in the situation where they had to act alone with not much or no gadget to use.
On the plus side, Daniel Craig shows a more realistic image of an agent - cruel, able to get hurt (previous Bond like Pierce Brosnan was like, too casual.. ) and ability to get emotional when needed.
Daniel had successfully made new group of Bond fans - given that Bond is already an old series.
The biggest challenge is how Daniel Craig et al can push Bond further, resuming Sean Connery's story (FYI, Casino Royale & Quantum of Solace is a reboot effort of Bond series, and it's like a prequel to the Bond series before Dr. No) with the momentum they have gained in Casino Royale and QoS.
Back to this movie itself, as a Bond fan, it's disappointed. But it is still worth a watch.
Rating: 6/10
Indirectly caused by Audi TT, I had to stay in server room for almost 12 hours since 12pm yesterday.
I had a break in the middle for my dinner and etc - but the last 6 hours was the max experience - 18.6 degree Celsius air temperature and with the air blowing straight to my face & body.
I guess won't go to Genting or Cameron Highland in near future.
If you didn't know, there's a Digi mobile advert on TV, which features Emily Chin.
In this week, two important events happened:
In case you don't know, my father is a photography enthusiast. Few days ago, I shared with him some of the photo we had taken, and he shared with me his comments.
1) Multi-Layered Photo
"This photo looks good. It has:
i) some branches & leaves to provide more layer for the picture
ii) cloud that doesn't make sky looking that blank
iii) forest included but not at major portion as you are shooting the mainly on the beach
iv) People included (click on the pic to see enlarged version) - to show the size of the beach
All in all, a multi-layered photo is good"
2) That 80's Popular Studio Effect
He saw these two photos, one with the blurred background, and another one with the clear backgorund.
Clear background
Blurred Background
Zoomed in-ed clear version
He mentioned that the blurred background like this, was a popular effect back in 80's. Some of the photographer even used the light bulb to create such effect.
3) Photo That Looks Like Painting
He saw this photo, taken by my sis, and mentioned that it's nice because it looks like a painting.
"In fact, photography is best when it looks artistic as painting, while painting is best when it looks realistic as photography"
Now, I think that's a quote of the day. :)
Thanks Papa.
For F1 Season 2008, I hope Lewis Hamilton will win.
He deserved it from every single percent of 100%.
All the best Hamilton!
Inspired by Pei Chen's panning shoot post, I played a bit with shutter speed earlier this morning... with the ceiling fan :-)
F7.1, 1/2 second, ISO 80
F2.0, 1/15 second, ISO 100
F2.0, 1/30 second, ISO 250
F2.0, 1/50 second, ISO 320
F2.0, 1/80 second, ISO 400
F2.0, 1/125 second, ISO 400

