1. Experts are clueless.
2. Customers can't tell you what they need.
3.
Biggest challenges beget the best work.
4. Design Counts.
5. Big
graphics, big fonts.
6. Jump curves, not better sameness.
7. If it works
or doesn't work, that's all that matters.
8. Value is different from
price.
9. A Players hire A Players.
10. Real CEOs can demo.
11. Real
entrepreneurs ship.
12. Some things need to be believed to be seen.
